DIGITAL MARKETING

Company Name:ASAP KERALA

Job Title:DIGITAL MARKETING SKILL BASED HIRING

Expiry On:05-09-2024

Job Description:

ASAP Kerala - Digital Marketing Skill-Based Hiring For an MNC

Location: Trivandrum/Kochi

CTC: ₹5,00,000 LPA

Job Type: Fulltime

Job Role: BMC (Brand, Marketing, and Communication)

Qualifications:

• Any Degree
• Passing out year: 2023 or 2024
• Experience: 0-6 months
• No active backlog
• Graduation with 60% aggregate

Required Skillset (Mandatory):

• Overview of digital marketing landscape
• Evolution and significance of digital marketing
• Key concepts and terminology
• Understanding buyer personas and customer journey
• Basics of web development (WordPress)
• Principles of responsive web design
• Website architecture and navigation
• Search engine optimization (SEO) fundamentals.
• Conversion rate optimization (CRO) strategies
• Introduction to search engine marketing (SEM)
• Pay-per-click (PPC) advertising concepts.
• Google Ads and Bing Ads setup and management
• Keyword research and ad targeting
• Ad copywriting and optimization
• Tracking and measuring campaign performance
• Overview of social media marketing (SMM)
• Platform-specific strategies for Facebook, Instagram, Twitter, LinkedIn, etc.
• Content creation and curation
• Community engagement and management
• Social media advertising techniques
• Influencer marketing strategies
• Content marketing strategy development
• Blogging and article writing best practices
• Video marketing fundamentals
• Email marketing strategies and tactics.
• Content distribution and promotion
• Essentials of email marketing
• Building an email list and segmentation
• Email campaign creation and automation.
• A/B testing and optimization.
• Email deliverability and compliance.
• Influencer Identification and Selection
• Campaign Strategy and Planning
• Influencer Outreach and Relationship Management
• Content Creation and Approval
• Campaign Execution and Monitoring
• Compensation and Contract Management
• Disclosure and Compliance
• Community Engagement and Amplification
• Performance Analysis and Reporting
• Affiliate Management System (AMS)
• Affiliate Network & Dashboard
• Tracking Links and Cookies
• Commission Structure
• Creative Assets
• Reporting and Analytics
• Introduction to web analytics tools (Google Analytics, etc.)
• Data interpretation and analysis
• Key performance indicators (KPIs) for digital marketing
• A/B testing and experimentation.
• Reporting and dashboard creation
• Customer journey mapping and attribution modelling
• Overview of mobile marketing landscape
• Mobile website optimization
• Mobile advertising strategies (SMS, in-app ads, etc.)
• Location-based marketing tactics
• Mobile app marketing fundamentals
• Understanding e-commerce landscape
• Product listing optimization (SEO, keywords, etc.)
• Shopping ads and remarketing strategies
• Customer retention and loyalty programs
• E-commerce analytics and metrics
• Artificial intelligence and machine learning in marketing
• Voice search optimization
• Chatbots and conversational marketing
• Augmented reality (AR) and virtual reality (VR) applications
• Apply knowledge and skills acquired throughout the course.
• Develop and execute a comprehensive digital marketing campaign for a real-world scenario.
• Present campaign results, insights, and recommendations

How to Apply:

For Apply: Click Here

Selection Process:

1. Pre Placement Talk (online) by ASAP Kerala for eligible students
2. Online Assessment by the MNC
3. Interviews (Online/Offline) by the MNC

Application Deadline: 04.09.2024, 5:00 pm